Provia looks

Provia is the film simulation every Fujifilm body boots into, modeled on Fujichrome Provia 100F — the slide film lab shooters reached for when they needed color they could trust. As a simulation it sits deliberately in the middle: saturation a touch above neutral, contrast firm enough that images look finished straight off the card, but nothing pushed far enough to become a style.

That neutrality is the point. Skies stay blue without going electric, skin stays honest, and greens don't drift the way they do in Velvia. If a scene has mixed light or colors you don't want reinterpreted, Provia renders it closest to what you saw.

In recipes, Provia is the community's blank canvas: because the base is balanced, white balance shifts, tone adjustments and grain read exactly as dialed. Many of the most versatile everyday recipes start here precisely because the simulation itself stays out of the way.